Camp Beaumont – OOH & digital audio campaign
Campaign Objective – To build awareness of Camp Beaumont holiday camps.
Target audience – Parents with children between the ages of 3 and 16 in the South East
Target Area – Greater London and the South East of England
Activity – Geotargeted Out Of Home (OOH) and Digital Audio
Results – Overdelivered by 45% on static OOH formats and 7% on Digital OOH
Camp Beaumont are award winning day camps that provide fun, safe and confidence-building experiences for 3 to 16 year olds throughout the school holidays. The camps are completely inclusive for every child and there is a choice of over 20 locations around Greater London, London and the Home Counties.
MEERKAT have planned and bought geo-targeted OOH and digital audio & podcast campaigns across London and South East to promote the camps. You can listen to the digital audio advert that we produced below.
Advertisers are increasingly turning to audio campaigns as it is such a versatile form of media. It also presents opportunities for high levels of audience targeting as the range of podcasts, radio stations and other media proliferate.
Camp Beaumont Audio
