The Palm Beaches OOH campaign with Brand USA
The Palm Beaches OOH campaign with Brand USA
Campaign Objective – Promote The Palm Beaches
Target audience – Families and couples with a passion for travel
Target Area – London / South East
Activity – Digital OOH, Train Card Panels(TCPs) and Taxi supersides
Results – 55% overdelivery on taxis, 22% on TCPs and 98% across the large format digital OOH
Did you know that The Palm Beaches in Florida was America’s first resort destination? The MEERKATs worked alongside the Brand USA team this summer to bring this classic warm-weather getaway location to life across various OOH formats.
MEERKATworks planned and bought a fleet of taxi supersides, ensuring that this resort destination – which boasts 47 miles of sun-kissed beaches – was highly visible on the streets of London. The Palm Beaches representatives were also able to utilise the taxis for PR journeys, arriving to their meetings in Floridian style.
The TCPs offered commuters a window into the variety of experiences available to those visiting The Palm Beaches. The creative included QR codes, transporting the audience to The Palm Beaches website for further inspiration.
Large format digital OOH provided Londoners with striking images of the blue skies and relaxed lifestyle provided by The Palm Beaches. These were strategically planned by MEERKATworks in high footfall/ traffic areas – from King’s Cross to Billingsgate to Fulham Broadway.
Looking at the creative, it’s not hard to see that ‘The Golden Age of Travel’ is indeed back.
