Open Days are an important part of the academic calendar. They are a time for students to gather information on courses, to get a feel for the campus and local area, to be inspired and to network. MEERKATworks have planned and bought the OOH campaign that is live this autumn, promoting the upcoming October Open Days at the University of Sussex.
The OOH has been strategically planned in key areas to reach the target audience, using a combination of formats including bus passenger panels, in school panels, train car panels and underground 4 sheets. The campaign effectively reaches students whilst they are out and about above ground, as well as when travelling from A to B underground.
Find out more about the October Open days here, and take a look at some of the activity below.
