In order to inspire people in central London to visit Washington DC, MEERKATworks planned and bought an underground OOH campaign, with carefully selected panels at key rail stations. ‘The London tube handles up to 5 million passenger journeys per day‘, making this underground OOH campaign a highly effective means of reaching commuters as they go about their daily journeys.
Washington DC, America’s capital, enjoys a more laid-back ambiance than New York city, but it still has an abundance of things to see and do. Home to the nation’s corridors of power, it provides iconic government buildings, museums and monuments alongside a lively food scene, a buzzing nightlife and over 100 free activities.
Sneak a peek at the Washington DC panels below, and if you’ve been inspired, the QR code links through to the Washington DC landing page on the BA site where you can plan and book your trip.
And, if you’d like to tap into the MEERKATs extensive media expertise, covering everything from planning underground OOH campaigns, to TV campaigns, to highly targeted programmatic, do get in touch.