At MEERKATworks we believe in the power of words. So, it was an absolute pleasure delivering a ‘Wordsmithery Win’ for Willen Lake in the creative development of their new strapline – ‘Where adventure never stops’.
Digging deep and taking the time to understand all dimensions of the brand, the required tone of voice and precise target audience is essential in the development of a good strap line.
You can read more about the Willen Lake CTV campaign we planned and bought here, and see the strapline in action on the Willen Lake website here.
