At MEERKATworks we love honey, so working with Manuka Doctor is particularly sweet for us.
This winter, we planned an bought activity for Manuka Doctor on BOOM Radio and in Reader’s Digest.
The BOOM Radio campaign included an on air advertising campaign, social posts and inclusion in the BOOM Radio newsletter. The social post encouraging listeners to come up with songs related to the word honey generated fantastic engagement – with suggestions from ABBA’s ‘Honey Honey’ to ‘Sugar Pie Honey Bunch’ by the Four Tops.
The Reader’s Digest campaign consisted of a Partnership Promotion, Full Page Ad, Social and Newsletter inclusion. You can see the Partnership article below.
Manuka Doctor’s bee-keeping team manage 10,000 beehives over New Zealand’s North and South islands. Each hive is home to up to 60,000 bees.
