by Casey Reed | Jul 1, 2024 | All Blogs, Media buying, MEERKAT HAPPEN, Recent projects
This week the Bloomberg Connects podcast campaign, planned and bought by MEERKATworks, went live. The campaign has been carefully planned to reach ‘curious thinkers’ in Edinburgh, with an interest in arts and culture, across a bespoke list of podcast shows. Bloomberg...
by Casey Reed | Jun 25, 2024 | All Blogs, Media buying, MEERKAT HAPPEN, Recent projects
Podcast sponsorships are on the rise as brands increasingly see the value in aligning themselves with the trusted relationship between show listeners and their hosts. As 92% of podcast listeners listen alone, this is a unique environment to reach the audience on a...
by Casey Reed | Jun 25, 2024 | All Blogs, Media buying, MEERKAT HAPPEN, Recent projects
This summer, MEERKATworks have planned and bought a campaign for Willen Lake on TV / Video on Demand, as well as introducing CTV to stream their ad on Disney+ and Prime. The campaign has been carefully geo targeted to reach families in the Willen Lake catchment area,...
by Casey Reed | Jun 21, 2024 | All Blogs, Media buying, MEERKAT HAPPEN, Recent projects
This summer, MEERKATworks have strategically planned a Programmatic OOH (PrOOH) campaign for Mackie’s ice cream. PrOOH allows for advertising to be turned off, or on, based on specific ‘triggers’, such as the temperature, live sports results or even...
by Casey Reed | Jun 12, 2024 | All Blogs, Media buying, MEERKAT HAPPEN, Recent projects
Working as an effective extension of our client’s marketing teams is what we thrive on at MEERKATworks. We have thoroughly enjoyed working with the team at The Parks Trust and Willen Lake on their TV / VoD campaigns for the last few years. Each bespoke campaign...
by Casey Reed | Jun 7, 2024 | All Blogs, Media buying, MEERKAT HAPPEN, Recent projects
This week we kicked off the Camp Beaumont Summer campaign, promoting their action-packed day camps across the south of England. The MEERKATs have planned a combination of geo-targeted digital audio and out-of-home, precisely targeting families in key catchment areas...
