This week the Bloomberg Connects podcast campaign, planned and bought by MEERKATworks, went live.
The campaign has been carefully planned to reach ‘curious thinkers’ in Edinburgh, with an interest in arts and culture, across a bespoke list of podcast shows.
Bloomberg Connects is a free Arts and Culture app which allows you to explore curated video and audio content across the globe, as well as giving access to an extensive range of guides to museums, galleries and gardens.
This podcast campaign kicks off a wider campaign over the summer, which aims to reach both visitors and locals during the Edinburgh Festival. So, keep your eyes peeled for future blog posts to see what comes next.
You can listen to the audio ad below.