Meet our team of media and advertising experts

Meet our team of media and advertising experts

The MEERKAT media and advertising experts work effectively as a team; constantly keeping a look-out for those around them and alert to any changes in the surrounding landscape. We are an agile, creative and hardworking bunch who tackle every challenge with integrity and innovative thinking. As MEERKATs, we pride ourselves on being highly approachable and friendly. Unless, of course, you’re a scorpion. Find out more about us here.

Heidi

Founder

Casey

Associate Director

Alice

Head of Creative Insight

Dan

Head of Audio Production

Akiko

Finance/Media Manager

Ebo

Head of Health & Wellbeing

Heidi

Founder

I’m Heidi and I was the first MEERKAT. Following a decade in media sales and new to Brighton, I launched MEERKATworks 18 years ago from my spare room. My original aims for the agency hold as true today as they did back then – to build a fun, fresh and alert team of MEERKATs working together to provide up-to-date market knowledge, with complete integrity and inspiring creativity. My 25 years’ experience in media has honed my skills in the field of planning, negotiating and buying media campaigns across all channels, and set solid foundations for the growth and success of MEERKAT. Outside of the business, I thrive on adventure, enjoy spending time in the great outdoors (walking, camping and dancing) and I love to entertain and cook – roast chicken being my speciality.

Casey

Associate Director

I’m Casey, the Associate Director at MEERKATworks. Before swearing allegiance to The Queen and becoming British, I graduated from the University of South Africa with a degree in Communication. My responsibilities at MEERKAT include the management of bespoke campaigns across both digital and traditional media platforms, strategically planned and delivered to meet our client’s objectives and KPIs. Prior to MEERKAT, I worked in radio for years in London across a wide range of client sectors, before taking a little time off to work in education. In my free time I enjoy a glass of Rioja (at cellar temperature), crocheting misshapen gifts for my friends, practising Spanish and listening to podcasts while I cycle along the river.

Alice

Head of Creative Insight

I’m Alice, Head of Creative Insight. I love creativity, whether through words, images or revealing insights into consumers. With a Business Studies degree and a PhD in Children’s Experience of Advertising, I’m the wordsmith and messaging expert in MEERKAT. After working as an advertising account planner in Edinburgh, I went back to studying. An HND in Digital Imaging was followed by five years’ working as a professional photographer in the whisky industry. Now I’m delighted to combine my love of creative copywriting, with teasing out qualitative insights and occasional photographic projects. Outside work, I enjoy walking and exploring the world with my camera, catching strange and unusual films through my BAFTA membership and searching the auctions for inspiring artworks.

Dan

Head of Audio Production

I’m Dan – and I sell things to people that they may not realise they need! I’m Head of Creative Content and Audio Production at MEERKATworks. You’ll often find me staring out of the window in pensive mode. I’ve told the rest of the MEERKATs that this is a perfectly normal part of the ‘creative brainstorming process’. The truth is – I’m simply staring out of the window, bereft of ideas. In a previous life, I was Head of Creative Content at some of the UK’s major radio groups. I managed a team of writers and producers and have worked with local, regional and National clients and agencies across the UK.

I’ve won awards for creativity, blah blah, but my key focus for every campaign is to create commercial content that works for my clients. Awards are nice – but results win everytime.

Akiko

Finance/Media Manager

I’m Akiko and I’m Financial Controller at MEERKAT. I previously I worked as an Assistant Manager at a language school and as a database programmer at an IT company in Japan. Since 2007 I have been working in Accounting in the Middle East and here in the UK. I have gained AAT and Sage Line 50 accounting qualifications in the UK, for those of you interested in the numerical side of things. Outside of work, I enjoy catching up on Japanese drama and news, which helps me feel closer to my own country as I’m exactly 5,976 miles from home. Like many Japanese people I’m sensitive about having my photograph taken, but if you are visiting our office, please say “Kon’nichiwa”.

Ebo The CanineMEERKAT

Head of Health & Wellbeing

I’m Ebo, the youngest, and only canine, MEERKAT! My key responsibility is making sure the mob get plenty of fresh air and explore the great outdoors. I’m also the best connected dog in the media industry and enjoy going to meetings whether in offices, coffee shops, parks and beaches all around the UK. Outside of work I love a game of “find it”, playing in muddy puddles and stealing tissues, slippers and socks. I particularly relish pilfering from pockets and handbags. My ethos in life is simply to live in the moment, make friends and have FUN!

Heidi - Founder

I’m Heidi and I was the first MEERKAT. Following a decade in media sales and new to Brighton, I launched MEERKATworks 18 years ago from my spare room. My original aims for the agency hold as true today as they did back then – to build a fun, fresh and alert team of MEERKATs working together to provide up-to-date market knowledge, with complete integrity and inspiring creativity. My 25 years’ experience in media has honed my skills in the field of planning, negotiating and buying media campaigns across all channels, and set solid foundations for the growth and success of MEERKAT. Outside of the business, I thrive on adventure, enjoy spending time in the great outdoors (walking, camping and dancing) and I love to entertain and cook – roast chicken being my speciality.

Casey - Associate Director

I’m Casey, the Associate Director at MEERKATworks. Before swearing allegiance to The Queen and becoming British, I graduated from the University of South Africa with a degree in Communication. My responsibilities at MEERKAT include the management of bespoke campaigns across both digital and traditional media platforms, strategically planned and delivered to meet our client’s objectives and KPIs. Prior to MEERKAT, I worked in radio for years in London across a wide range of client sectors, before taking a little time off to work in education. In my free time I enjoy a glass of Rioja (at cellar temperature), crocheting misshapen gifts for my friends, practising Spanish and listening to podcasts while I cycle along the river.

Alice - Head of Creative Insight

I’m Alice, Head of Creative Insight. I love creativity, whether through words, images or revealing insights into consumers. With a Business Studies degree and a PhD in Children’s Experience of Advertising, I’m the wordsmith and messaging expert in MEERKAT. After working as an advertising account planner in Edinburgh, I went back to studying. An HND in Digital Imaging was followed by five years’ working as a professional photographer in the whisky industry. Now I’m delighted to combine my love of creative copywriting, with teasing out qualitative insights and occasional photographic projects. Outside work, I enjoy walking and exploring the world with my camera, catching strange and unusual films through my BAFTA membership and searching the auctions for inspiring artworks.

Dan - Head of Audio Production

I’m Dan – and I sell things to people that they may not realise they need! I’m Head of Creative Content and Audio Production at MEERKATworks. You’ll often find me staring out of the window in pensive mode. I’ve told the rest of the MEERKATs that this is a perfectly normal part of the ‘creative brainstorming process’. The truth is – I’m simply staring out of the window, bereft of ideas. In a previous life, I was Head of Creative Content at some of the UK’s major radio groups. I managed a team of writers and producers and have worked with local, regional and National clients and agencies across the UK.

I’ve won awards for creativity, blah blah, but my key focus for every campaign is to create commercial content that works for my clients. Awards are nice – but results win everytime.

Ebo The CanineMEERKAT - Head of Health & Wellbeing

I’m Ebo, the youngest, and only canine, MEERKAT! My key responsibility is making sure the mob get plenty of fresh air and explore the great outdoors. I’m also the best connected dog in the media industry and enjoy going to meetings whether in offices, coffee shops, parks and beaches all around the UK. Outside of work I love a game of “find it”, playing in muddy puddles and stealing tissues, slippers and socks. I particularly relish pilfering from pockets and handbags. My ethos in life is simply to live in the moment, make friends and have FUN!

Akiko - Finance/Media Manager

I’m Akiko and I’m Financial Controller at MEERKAT. I previously I worked as an Assistant Manager at a language school and as a database programmer at an IT company in Japan. Since 2007 I have been working in Accounting in the Middle East and here in the UK. I have gained AAT and Sage Line 50 accounting qualifications in the UK, for those of you interested in the numerical side of things. Outside of work, I enjoy catching up on Japanese drama and news, which helps me feel closer to my own country as I’m exactly 5,976 miles from home. Like many Japanese people I’m sensitive about having my photograph taken, but if you are visiting our office, please say “Kon’nichiwa”.
Mackie's of Scotland

“We’ve worked with MEERKAT on a number of...

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Angus Hayhow, Head of Marketing

“We’ve worked with MEERKAT on a number of campaigns (including TV, Radio, Programmatic, PrOOH, Podcasts and Digital Audio) aimed at increasing our brand awareness and recruitment of new buyers south of the Scottish border.

In the past three years, we have seen double digit % growth in the volume and value of our UK sales – showing that our increased distribution and supporting MEERKAT campaigns have worked to achieve our marketing and business goals. The MEERKAT team are professional, friendly and detail-oriented."

The Social Society
"Working with MEERKATworks has been an absolute dream from start to finish...
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Toni Finnimore, The Social Society
"Working with MEERKATworks has been an absolute dream from start to finish. Alice has this incredible ability to take all things complex and simply cut through the noise. The result? Clear, focused and quirky messaging that engages. We are so grateful to Alice and the team at MEERKAT for crafting a set of beautifully clear and often comical messages for our outreach. We have already seen an increase in people wanting to volunteer inside our community and we couldn’t be more pleased” .
Lightning Fibre
"MEERKAT are buzzing with great ideas, and their enthusiasm and expertise...
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Rob Reaks, Lightning Fibre
"MEERKAT are buzzing with great ideas, and their enthusiasm and expertise enormously enhances our marketing strategy. They have delivered our first ever successful TV advertising campaign, which helped us achieve our highest sales quarter ever, and we have big plans ahead as our brand expands geographically. They are an extension to our marketing department; with unrivalled market knowledge we simply couldn’t achieve in house."
Hannah Bodley - The Parks Trust
“I have worked with MEERKAT for a number of years now on...
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Hannah Bodley - Deputy CEO - The Parks Trust
“I have worked with MEERKAT for a number of years now on a variety of different media campaigns for different organisations.  They are knowledgeable, professional, results driven and a great team to work with.   Highly recommend!”
KSS
"MEERKAT did a fantastic job. They overdelivered across the media mix...
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Anna Bullock, Air Ambulance Charity Kent Surrey Sussex
"MEERKAT did a fantastic job. They overdelivered across the media mix and our results were all above industry benchmarks. I’d highly recommend the team."
Blue Light Card
"Like myself, the MEERKATs value relationships and working with them has always ...
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Rachel Ramsay, Blue Light Card
"Like myself, the MEERKATs value relationships and working with them has always felt like having extra team members. They take time to understand your brand and ensure your objectives are met."
LOUISIANA & TENNESSEE
"MEERKAT’s advice has played a crucial role in delivering highly effective campaigns...
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Neil Jones, Travel and Tourism Marketing Ltd
"MEERKAT’s advice has played a crucial role in delivering highly effective campaigns which more than achieved our objectives."
Southampton International Boat Show
"MEERKAT has supported us with our marketing campaigns for the 2022,...
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Adrien Burnand, British Marine
"MEERKAT has supported us with our marketing campaigns for the 2022, 2021 and 2019 Southampton International Boat Shows. Our target footfall of over 80,000 for each event has been achieved. I wouldn’t hesitate to recommend them."
British Science Festival
"We have worked with MEERKAT on a number of British Science Festival ...
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Beth-Louise Sturdee, British Science Festival
"We have worked with MEERKAT on a number of British Science Festival campaigns. They have created targeted, tailored and integrated campaigns to ensure we achieve our objectives. We look forward to working with the MEERKAT team again!"
Paradox Place
"We keep going back to MEERKAT. Not only are they experts in ...
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Phil Harris, Paradox Place/Pier Pressure
"We keep going back to MEERKAT. Not only are they experts in their field but they stand firmly by their ethos of building personal relationships, getting to know businesses inside out and providing expert advice. A great reliable service that is delivered with friendliness and passion."
CPJ
"We have enjoyed a happy working relationship with the team at MEERKAT. ...
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Emily Hendin, C.P.J. Field
"We have enjoyed a happy working relationship with the team at MEERKAT. They understand our sensitive brand and how best to target our audiences in prime locations. They also understand how to make limited budgets work hard, giving the biggest return on investment."
Novasol
"I view MEERKATworks as an extension of the Novasol marketing team. Working ...
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Alex Stuart, Novasol
"I view MEERKATworks as an extension of the Novasol marketing team. Working with MEERKAT has been a real pleasure and their knowledge, expertise and enthusiasm has been a big part of our success here in the UK. The MEERKATs truly are experts in their field, and I would recommend them without hesitation."
Wild Frontiers
"Working with MEERKAT has been fun and productive. Thank you!"
Jonny Bealby, Wild Frontiers
"Working with MEERKAT has been fun and productive. Thank you!"
1st CENTRAL
"We chose MEERKAT because they came highly recommended with a wealth of...
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Vicky Thompson, 1st CENTRAL
"We chose MEERKAT because they came highly recommended with a wealth of experience and specialist associates. They were able to support all aspects of the project from media buying to creative. They are a friendly, expert team who are always prepared to go the extra mile. I’m very happy to recommend the MEERKATs."
EVOKE
"MEERKAT have been amazing to work with. They are a passionate and ...
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Samantha Webb, Evoke Mind & Matter
"MEERKAT have been amazing to work with. They are a passionate and friendly team that genuinely care about the results they deliver. The entire project felt seamless and collaborative. Thoroughly looking forward to working with the team again."
University of Sussex
"I really enjoy working with the MEERKATs. They have worked with us ...
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Maxine Angel, University of Sussex
"I really enjoy working with the MEERKATs. They have worked with us as part our team developing media plans that precisely target our key audiences at crucial points in the decision-making process. MEERKAT have helped us stand out from other universities and reach potential students who have a desire to make a difference."