Building on the momentum of the programmatic ads, MEERKATworks have planned and bought a VoD campaign across the Lightning Fibre coverage area this November. The campaign promotes their Winter Sale, and is running across ITVx, Netflix, Prime and Disney, as well as other channels within the CTV landscape. By running a multi-channel campaign, the Lightning Fibre will reach the right audience at the right time, while they are enjoying their favourite content.
Keep your eyes peeled for the ITVx Pause ads on your big screen if you’re in the Lightning Fibre area.
You can watch the 30″ Winter Sale ad below.