Before Heidi started the agency in 2005, she worked in radio. Her desk was on the same floor as the studios of KISS and Magic FM – so she learnt a thing or two about how live radio is produced and aired.
Heidi’s favourite aspect of the job at KISS and Magic was undoubtedly the creative. This was also the case for Casey who worked in radio too.
They soon learnt that the majority of Marketeers felt safer with a Marketing strategy that could be seen and touched. But audio advertising obviously works differently. Consequently, much of thier work centred on helping marketeers understand the unique power of sound and how theatre of mind could enhance, and even transform, their advertising.If you click ‘play’ below you can listen to some of the many audio adverts MEERKATworks– with Dan at creative helm – has written and produced over the last 18 years.And while you’re listening, remember, you don’t have to see something to really feel it …