Women’s Super League at BHAFC
Women’s Super League at BHAFC
Campaign Objectives – To generate ticket sales for the Women’s Super League Season at Brighton and Hove Albion Football Club
Target audience – Adults 15+
Geography – Sussex as a whole, but primarily within 20km of the Amex Stadium
Activity – Radio advertising, outdoor advertising, radio creative & production
Results – 48% over delivery on digital OOH and 22% over delivery on static formats
BHAFC Women's League Audio
The MEERKATs are known for their ability to stand tall scanning the media landscape, and for reacting quickly to changes, but we have to admit, we’re still learning how to play football… Luckily, we work closely with Brighton and Hove Albion Football Club, where we’re able to pick up some excellent ball skills.
We were delighted to create and plan a campaign for the Women’s Super League this season. We planned, bought and created a radio campaign that ran across Heart Sussex, with the primary objective of driving ticket sales for the upcoming games at the AMEX.
The campaign was augmented with digital outdoor advertising on the Transvision screen in Brighton Station. Both approaches provided a significant boost to ticket sales.
