Southampton International Boat Show

Campaign Objectives – Generate 80k + tickets to the Southampton International Boat Show

Target Audience – Boat and Water Sport Enthusiasts + Families

Target Area – Southeast and London

Activity – Programmatic, PPC, radio promotion and OOH

Results– 280% overdelivery on booked clicks for PPC campaign and 16% on programmatic (2022 campaign)

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Adrien Burnand – Southampton International Boat Show Head of Marketing, summed up the positive impact of our events marketing strategy and media planning:

“MEERKAT worked on our Digital Marketing for the 2019 and 2021 Southampton International Boat Shows. Our target footfall of over 85,000 for each event was achieved and this success is testament to the plans they negotiated and managed for us.

Their service and attention to detail has been consistent across Programmatic/Social and PPC, as well as the off-line media they also planned and bought for us.

They were also able to lend us their technical expertise when we had problems with Google which helped us deal with an enormously stressful situation. I wouldn’t hesitate to recommend the MEERKATs.”

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