Willen Lake geo targeted TV campaign
Willen Lake geo targeted TV campaign
Campaign Objective – to drive footfall to Willen Lake over the summer months
Target audience – Adults and families with children
Target Area – 30 mile radius of Willen Lake
Activity – ITVHub and SkyAdsmart
Results – a total of over 7% overdelivery
![willen-lake-1](http://meerdv7l9r.nimpr.uk/wp-content/uploads/2022/08/willen-lake-1.jpg)
Whether you’re a MEERKAT or not, in the heat of last summer there were few better places to be than Willen Lake, with all the cool water-based activities like swimming, sailing and paddle boarding. Add to that the many other offerings like Archery and Treetop Extreme and you can see why Willen Lake is a must-visit centre for fun and adventure.
MEERKATworks planned and bought a digital TV campaign which ran on ITV and AdSmart from Sky. The campaign brought to life just how much excitement is on offer at Willen Lake and effectively boosted visitor numbers.
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