This summer, SES Water are encouraging people to ‘Get water fit’ – to be more aware of their water usage, and to follow helpful tips on how to use water more wisely.
MEERKATworks have planned and bought a programmatic and digital audio campaign to reach people within the SES Water coverage area. Both the programmatic and audio campaigns are designed to put the current scale of water usage into perspective. For example, did you know that the average person uses the equivalent of 150 liters of water a day – that’s the same as 300 plastic bottles of water!
The programmatic campaign combines standard banners and preroll video, which is running alongside the digital audio campaign across the DAX digital audio network.
You can listen to the digital audio ad that was produced by MEERKATworks here