Blue Light Card supports key workers across the UK by providing a wide range of exciting discounts and offers. After the success of our lockdown campaign for Blue Light Card, MEERKAT again worked closely with their marketing team to plan and buy a geo-targeted OOH campaign in Nottingham.
The plan focused on proximity to the Queen’s Medical Centre and the University in Nottingham. A combination of OOH formats including trams, 6 sheets and StreetHubs reached out to the target audience. The stand-out creative and carefully selected placement ensured that the messaging successfully captured the attention of key workers on the move.
![Blue Light Card Midwife OOH Key worker campaign](http://meerdv7l9r.nimpr.uk/wp-content/uploads/2023/08/Blue-Light-Card-Midwife-OOH.png)
![Blue Light Card Police OOH Key worker campaign](http://meerdv7l9r.nimpr.uk/wp-content/uploads/2023/08/Blue-Light-Card-Police-OOH.png)
![Blue Light Card Nurse OOH Kay worker campaign](http://meerdv7l9r.nimpr.uk/wp-content/uploads/2023/08/Blue-Light-Card-Nurse-OOH.png)
![Blue Light Card Paramedic OOH Key worker campaign](http://meerdv7l9r.nimpr.uk/wp-content/uploads/2023/08/Blue-Light-Card-Paramedic-OOH.png)